AboutAlgorithm Media


To be the most admired and preferred media buying and planning partner in Nigeria


Our mission is to foster strong and consumer-centric partnerships with our client, aligning our strategies with their objectives to deliver exceptional results

Our services

Audience Data Analysis
Audience understanding is what ensures strategies connect. That is why we go beyond what the industry offers in terms of audience research, to do dipsticks for checking hypothesis as well as investing in robust, bespoke audience research that feeds into our global tool Audience Origin which is used by WPP GroupM in 75 countries across the globe and made available in Nigeria since 2022
Digital Marketing
In a digitally driven world, we offer full-service internet marketing solutions. From search and display advertising to programmatic, mobile, SMS, and email marketing, we connect your brand's value proposition with consumer needs. Our digital strategies are precise, connecting your brand's story to your target audience.
Media Buying & Control
Our exceptional media buying execution strategy optimizes your media mix for cost-efficiency. With strong relationships and rigorous campaign monitoring, we ensure that your return on investment is maximized. We also negotiate the best deals in the industry for our esteemed clients.
Elevate your brand with our cutting-edge Content Development Services. From compelling narratives to engaging multimedia, we craft content that captivates your audience. Let us be the storytellers, and watch your brand narrative come to life.
Our dynamic team of visionary designers transforms concepts into captivating visuals that leave a lasting imprint. From compelling graphics to stunning multimedia, we craft designs that resonate with your audience. Ignite creativity, inspire impact – choose Algorithm Media's Creative Design Services to craft a visual identity that sets your brand apart. .
Media Strategy & Planning
Our approach begins with crafting the perfect media strategy tailored to your unique objectives. We delve deep into audience insights, utilizing technology-driven tools to forecast and plan media campaigns that resonate with precision. From pre-campaign research to post-campaign evaluation, our strategies are data-backed and results-oriented.
Media Consultancy
Our deep expertise in media, advertising, integrated marketing, and communication allows us to be your problem-solving partner. We provide practical solutions to complex business challenges, from conceptualization to seamless implementation. With a keen eye on the ever-changing media landscape, we help you navigate it successfully.
TV & Radio Content Partnerships
We carefully select the most effective media outlets to deliver your message, enhancing your brand's reach and engagement. Our flexible approach ensures that your brand has a significant advantage by brokering the right deals for impactful content partnerships.
We curate engaging content, strategize impactful campaigns, and foster meaningful connections with your audience. From compelling posts to strategic ad campaigns, we amplify your brand's voice across social platforms. Elevate your social media game with Algorithm Media, where every like, share, and comment contributes to your brand's success. .

Our Team

We're a powerhouse of creativity, innovation, and passion.
Seni Adetu

Seni Adetu

Chairman /Group CEO

Seni Adetu, a former Managing Director/CEO Guinness Nigeria Plc has over 30 years of sound private sector experience garnered at the highest levels working with multinationals such as: John Holt Plc, Coca-Cola International and Diageo Plc in different countries within and outside Africa.
Prior to serving as MD/CEO Guinness Nigeria, he had been CEO Coca-Cola (English) West Africa, MD/CEO Guinness Ghana and Group MD/CEO East African Breweries Limited (Diageo East Africa). He is Chairman/Group CEO, First Primus W.A, Ogilvy Nigeria Limited and Algorithm Media Nigeria Limited – Nigeria’s foremost Marketing Communications companies. Adetu has served as an Independent Non-Executive Director at Fidelity Bank Plc, First Bank Holdings Plc and APT Pensions Limited.
Specialties: FMCG Commercial Management (Sales and Marketing), Business Strategy, Banking and General Management

Sola Olaogun

Soji Olaogun

MD, Wavemaker

Soji Olaogun has 19 years’ experience in Marketing Communications and Media Management across the Nigerian market spanning at every major category, including FMCG, Financial sector, Airlines, Alcoholic Beverage & Non-Alcoholic Beverage, Telcos and Oil & Gas amongst others. His key strengths are analytic and strategic thinking, team building, and bridge building.

Kunal Jamuar

Kunal Jamuar

MD, Essencemediacom

Kunal is a seasoned Media professional with over 27 years of experience across the Research and Communication spectrum.He has run Media Operations in three Countries – Nigeria, Cameroon and India.

Kunal has demonstrated expertise with brands with a challenger mindset and limited resources by delivering growth using smart data-based media choices.  He has extensive experience with the Telecom sector having worked on Brands like Airtel and Etisalat (Nigeria) and Idea Cellular (India)

Adenike Ajani

Associate Director Media Buying

AJANI has over 15 years of strategy and media operations management experience at various levels with mediaReachOMD, X-Media Group Limited & Algorithm Media Limited. She holds a B.Agric. in Agriculture from the University of Ilorin.

Ajani has at various times developed striking media strategies and implementation roadmaps for several multinationals in Nigeria and other West African countries.

Chris Nwaoguegbe

Chris Nwaoguegbe

General Manager, Planning & Strategy

Chris is a thoroughbred and seasoned media specialist with a strong commercial and entrepreneurial focus. With over 20 years of working experience and 12 years of marketing communication and media strategy, he has over a decade of experience in business development, brand management, and partnership management.

Femi Awomewe

General Manager Finance

Femi Awomewe FCA, CBAP, is highly experienced finance professional with over 20 years cognate work experiences that cut across both national and multinational companies, with a demonstrated track record in accounting, finance, auditing, risk management, internal control and business management. He holds B.Tech Industrial Mathematics, FUTA, Nigeria, MBA(specializing in Finance) and MSc Mathematical Modelling (specializing financial model ) both from BTH, Karlskrona, Sweden . He is a fellow member in Institute of Chartered Accountant of Nigeria and Chartered Institute of Taxation of Nigeria. He also a Certified Business Analysis Professional (CBAP). He worked as Assistant Finance Manager in Maersk-AP Moller; and also worked as Group Head internal Audit and risk Management, and Assistant General Manager-Finance both in Japaul Oil and Maritime Services PLC.  He is currently the General Manager-Finance, First Primus Group in which Algorithm Media is a subsidiary.

Dapo Adegbenjo

Dapo Adegbenjo

Finance Lead

Dapo is a highly polished Finance personnel with a successful history of handling high-volume financial transactions. Considered an expert in effective communication, he is adept at all functions of accounting, including balance sheets, income statements, cashflow statements, etc.

Oluwatobi Babalola

Oluwatobi Babalola

Senior Manager Media Planning & Strategy

Babalola Oluwatobi is a Senior Manager, Media Planning and Strategy with years of experience in Marketing, Product/Brand Strategy and Planning.

Before joining Algorithm Media, Tobi has worked with a couple of agencies as a Media Planner and Product/ Marketing Manager. His experience extends to working with multicultural teams, bringing competencies in strategic communications, operations management, stakeholder management, and project execution.

He is a recipient of the prestigious Young Lions Nigeria and Young Pitchers Integrated Marketing Competition awards.

Apart from his marketing certifications, he also obtained a master’s degree in marketing from the University of Lagos

Agency Snapshots
Years Of Experience
Project Completed
Active Clients
Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.